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Get Found Playbook · Part 2

Photos that pull customers in.

42%

More requests for directions from listings with photos.

Google/Ipsos · Your EDC

Listings with photos get 42% more requests for directions and 35% more website clicks (Google/Ipsos). Your phone camera is all you need.

What to shoot

  1. Your storefront, from the street. It's how people recognize you when they pull up, and how Google confirms you're real.
  2. Inside, on a good day. Clean, lights on, set up like you're expecting company. Shoot in daytime near windows. Natural light beats any filter.
  3. What you sell. Your best plates, fresh cuts, finished jobs, before-and-afters. This is what makes someone pick you over the listing next to yours.
  4. Your people. A friendly team photo builds more trust than any stock image.
  5. Get to 10+ photos, then keep adding. Two or three new ones a month keeps the listing looking alive.
Make it a routine: three photos every Friday Before you close on Friday, snap three photos of whatever happened that week: the special, the finished job, the busy afternoon. Post the best one to your listing. Ten minutes, and your facade never goes stale.
Customer photos count too. When a regular takes a picture, ask them to post it to your Google listing with their review. Photos from customers carry extra weight with people deciding where to go.

How does your facade look today?

Run the free 60-second audit. It counts your photos and shows what customers see. Your EDC coaches local businesses through the fixes, free.

Run my free audit